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The secrets of the fastest billion dollar company
You might have heard of Xiaomi: it’s one of the most exciting start-ups that China has produced; a Blackberry & Apple slayer; a hero for a generation of young Chinese, and a model disruptor.It is...
View ArticleMarketing in a multiscreen world
With multiscreen users spending five hours daily consuming seven hours of screen media, marketers have unique opportunities to connect with people and drive brand growth. All screens, though, are not...
View ArticleYou have arrived at your destination
“You have arrived at your destination” has become the slightly smug announcement our respective mobile devices use to affirm their status as the ultimate travel companion. Indeed, the on-going...
View ArticleReview service for mobile consumers – Twizoo
12ahead takes a closer look at budding start-ups and new businesses, delving into how they’re disrupting the old order. Keeping up with these new ideas and hearing from smaller companies offers...
View ArticleMobile is a tale of two worlds A Social@Ogilvy Webinar
In developed markets, there is a strong emphasis on the technology aspect of future solutions. It seems that often times technology dictates the problem to solve, and not vice versa. The Internet of...
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Social Gambling And Mobile – A Profitable Combination
A study compiled earlier this year from Juniper Research, a UK-based firm that concerns itself with all that is mobile, revealed that it will be social gambling that propels the revenues from mobile...
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Show The Love
Mia Goldwyn, Chief Content Officer, StyleHaul, Sam Rogoway, Chief Executive Officer, Victorious, Rajdev Narula, Director of Marketing, APAC, HP and John Merrifield, Chief Creative Officer, Google Asia...
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Thou Shalt Entertain
Walt Disney once said he would “rather entertain and hope people learned something than educate people and hope they were entertained.” Advertisers today would do well to follow Mr. Disney’s advice....
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The Details Are Not The Details 5 mobile trends to keep an eye on
As the Vice President of User Experience and Executive Creative Director of Bottle Rocket, I’m deeply invested and interested in the trends happening throughout the mobile industry. On the recent...
View ArticleThe Power Of Touch
Touch is becoming an increasingly prominent selling point in the latest generation of smartphones, as demonstrated by the 3D Touch functionality of the new iPhone. Chinese manufacturer Huawei is no...
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Mobile Ad Blocking Is A Moving Target
When Apple released its IOS 9 mobile operating system in September, it only took a nanosecond or so for users to learn that, among other new developments, the new system allows iPhones and iPads to...
View ArticleA Simple Solution To Smartphone Addiction
Let’s begin with a simple challenge; try reading to the end of this article without checking your phone. It sounds easy enough, but if your pocket should ‘ping’ while you are reading (or if you’re...
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Retailers Implement Simplicity Through Mobile Payments
This week, Amazon revealed that General Electric, Brother (a printer brand), and glucose monitor Gmate Smart are the latest to use the e-tailer’s 3-month-old Dash program. Dash allows appliances and...
View ArticleBottle Rocket Springs Forward with 2016 Mobile Summit
“Take Giant Leaps” was the theme of the 2016 Bottle Rocket Mobile Summit in Dallas. With speakers from all disciplines and industries offering their take on the current state of the mobile space, what...
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WeChat Pay Is Going Global
The Chinese social giant Tencent launched WeChat Pay International on February 25, 2016. As a digital wallet service that enables consumers to make an instant payment on their mobile device, which...
View Article5 Tips To Retaining App Users
By 2017, mobile users will be providing personalized data streams for more than 100 apps and services every day. Want to be one of those 100? Karen Pattani-Hason, Head of Agency & Strategic...
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The Rise Of Vertical Video
Mobile has fast become the consumer’s first device, so it comes as no surprise that mobile video is growing quickly, too. The smartphone is leading this charge, and ZenithOptimedia forecasts that...
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7 Brands With Successful Mobile-First Strategies
The last five years have been called the “year of mobile” and time spent on mobile has exceeded desktop since 2013. While many predicted the shift to mobile, few grasped the velocity and many stalled...
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How Mobile Is Revolutionising Holiday Marketing
How brands can make the most of the holiday season with the power of mobile.The holiday season is about to kick off, and you can feel the anticipation building. Black Friday and Cyber Monday are poised...
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